Meet Your New Medicare Patient

Five Ways Baby Boomers Are Different—and How to Engage Them

From 2011 to 2030, an average of 10,000 baby boomers will age into Medicare each day. With this shift, Medicare patients will comprise more than half of inpatient volumes and be the primary source of volume growth.

What do the aging baby boomers mean for health care marketers?

From 2011 to 2030, an average of 10,000 baby boomers will age into Medicare each day.

With this shift, Medicare patients will comprise more than half of inpatient volumes and be the primary source of volume growth.

More Medicare patients, more Medicare spending power

As the 79 million boomers turn 65, they will grow the Medicare-eligible cohort from 13.1% of the population in 2010 to 20.3% in 2030.

65+ Age Demographic as Percentage of Total US Population

61%: Increase in boomers’ disposable income over that of the preceding generation 

$200M to $1T: Expected increase in boomer spending on wellness services, 2014–2024

More Medicare health needs

Chronic diseases

Sixty-two percent of boomers currently suffer from at least one obesity‑related chronic condition, and by 2030 60% of boomers are expected to have multiple chronic conditions.

Age-related diseases

As boomers live longer, they will develop more age-related diseases such as Alzheimer’s, osteoarthritis, and cancer than previous generations.

‘Boomeritis’

The boomers, however, aren’t letting chronic conditions or age slow them down. Instead, they’re getting knee and hip replacements and rotator cuff surgeries to help them stay active later in life. For example, boomers are expected to boost the number of knee replacements by 800% by 2030.

Sources of Inpatient Volume Growth

Throw Out Your Playbook

Your new Medicare patients approach health care decisions differently—which means you have to approach them differently. Here are the five distinctions that matter most.

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