This is an excerpt from our research brief, How You Should Measure Market Share Today.
This briefing explores strategies for expanding your view of market share by focusing on three critical categories: service share, physician share, and patient share.
Three Rules for Measuring Physician Share
Physician share tells you the percentage of physicians you work with in the market, as well as the strength of those relationships. Physician share is a critical component of your total market share picture because it allows you to measure physician choice—one of the direct drivers of service share.
In addition, physician share gives you information essential
for managing the integrity of your physician-driven enterprise.
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