This is an excerpt from our research brief, How You Should Measure Market Share Today.
This briefing explores strategies for expanding your view of market share by focusing on three critical categories: service share, physician share, and patient share.
Four Rules for Measuring Patient Share
Patient share helps you assess both the reach of your organization across different service areas and the level of consumer loyalty to your organization. Patient share should be tracked by measuring population share, which is the percentage of health care consumers receiving any service at your facilities, as well as patient share of wallet, which is the percentage of total individual patient spending on health care services captured by your organization.
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