Results are in: What drives patient loyalty?

Take our quiz to find out

Downstream referrals, care coordination, and disease management—success for many health system goals hangs on patients’ loyalty to their personal physicians. But with so many new care options—retail clinics, virtual visits, new physician practices—how can providers inspire devotion among their patients?

We asked nearly 2,000 consumers to tell us about their own primary care physician’s practice and what keeps them loyal to their PCP. Take our quiz and see how your assumptions about consumer loyalty stack up to our findings.



Question 1: What percent of respondents said that they would definitely follow their PCP to another clinic or practice if their PCP changed practices?



Question 2: Across 48 hypothetical scenarios presented to respondents, which was most likely to make a respondent switch PCPs?



Question 3: Which scenario was more likely to make respondents switch PCPs?



Question 4: Which reputation factor was more likely to make respondents switch PCPs?



Question 5: Which attribute of a new competitor clinic was most likely to make respondents switch PCPs?

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