Every major player in your health system gets a direct line to the industry’s most-needed insights and
the support to take action. Learn about our research platform.
A strategic focus on talent is critical to success. Learn how we can help you make the right investments.
Attract and retain the patients you aspire to serve by offering the care network, access, and experience they need. See a list of our capabilities below or visit the Optum website for more information about our comprehensive approach to health care operations.
Create an account
More unknowns, more trade-offs, more stakeholders. Growth strategy is more complex. We’re here to help you foresee market evolution, expedite confident decisions, and lead your team and stakeholders through change.
As referral networks tighten, primary care is becoming increasingly vital for winning market share. But what makes one clinic more desirable to potential patients than another? Find out by downloading this research brief.
Planners and business developers are juggling more—more uncertainty about the future, more difficult investment decisions, and more stakeholders to manage. So we’re giving you more help envisioning your future market, evaluating new types of investments, and leading stakeholders to decisions.
The top three challenges for strategic planning professionals are managing internal relationships, rationalizing services across care sites, and building external partnerships. See what insights, tools, and frameworks our experts are sharing to help them navigate these challenges.
Whether you're speaking to your board, C-suite, or community, you'll have access to the latest data, pre-formatted and ready to present. Across 53 slides, we collected everything you need to know about payment reform, the provider market, purchaser behavior, and provider selection trends.
Bringing physicians and staff together from across silos to collaborate on strategy, budgeting, standardization, and patient navigation can be difficult. Here are three ways to make it work.
Watch the video
– Director, System Planning
– Vice President, Hospital Services
Speak with a member of our team.
The Market Innovation Center offers health care strategic planners and their teams:
Get our take on the latest innovations in growth strategy and market development through our blog, The Growth Channel. Check out some popular posts below.
Traditional service line strategy is reaching its limits. New decision makers will define the new health care economy, and many of them will have an active say in specialty care choices. More
In our corner of the industry, "patient access" is a contender for Health Care Buzzword of the Year. But like so many jargon phrases, it seems to mean something different to everyone. More
It’s true that traditional drivers of growth—prices and volumes—are static, or even falling in some areas. As these disappear, you’ll have to view your market from new angles. More
From 2011 to 2030, an average of 10,000 baby boomers will age into Medicare each day. With this shift, Medicare patients will comprise more than half of inpatient volumes and be the primary source of volume growth. These patients approach health care decisions differently—which means you have to approach them differently. Here are the five distinctions that matter most. More
Our 2014 Primary Care Consumer Choice Survey asked 4,000 consumers what they’re looking for when choosing a clinic for a low-acuity illness like the flu. Download our brief to see how they responded. More
The Advisory Board's flagship program providing best practice research to health care executives.
Enables hospitals to understand physician referring and performing patterns, the drivers of referral losses and gains, and the factors associated with physician loyalty.
We work with planners and hospital executives to uncover viable growth opportunities, prioritize clinical investments, and position services effectively.