Market Innovation Center

Insight and tools for the new competitive landscape

More unknowns, more trade-offs, more stakeholders. Growth strategy is more complex. We’re here to help you foresee market evolution, expedite confident decisions, and lead your team and stakeholders through change.


Featured Resources

What consumers want from primary care

As referral networks tighten, primary care is becoming increasingly vital for winning market share. But what makes one clinic more desirable to potential patients than another? Find out by downloading this research brief.

Download the Brief

Welcome to the future of market development

Planners and business developers are juggling more—more uncertainty about the future, more difficult investment decisions, and more stakeholders to manage. So we’re giving you more help envisioning your future market, evaluating new types of investments, and leading stakeholders to decisions.

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What Our Experts and Members Are Saying

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More Support

Health Care Advisory Board

The Advisory Board's flagship program providing best practice research to health care executives.