Four principles to establish your Health Plan Diplomacy


Health plans have a lot in common with the modern diplomat. Diplomats have to be objective, but still empathize with the needs of others. They play a central role in an industry, without directly controlling stakeholder behavior. Finally, they have to persuade their partners to act in the best interest of everyone involved.

Health Plan Diplomacy is about working with members to improve their health outcomes. Health plans typically track the actions of their members, but for successful Health Plan Diplomacy, health plans should track their own actions. In our infographic, we’ve included four diplomatic principles that plans should apply to their member interactions and the corresponding metrics to measure progress.

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More from the Health Plan Advisory Council

Health Plan Diplomacy: Moving from 'engagement' to 'behavior'

Instead of health plans asking, “How can we engage members?” we propose asking, “How can we change member behavior?”. This relatively subtle change approaches member engagement from a “change management” perspective and brings new initiatives and goals into focus. Learn more details about this unique member engagement strategy in this downloadable resource.

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Why members don't trust their health plans

Although health plans have a wealth of data and insight to help consumers navigate the health care system, most members aren't interested. In this complimentary resource, we dive into survey data that highlights members' concerns and outlines why traditional engagement strategies and tactics don’t work.

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Want to Learn More About The Health Plan Advisory Council?

The Health Plan Advisory Council provides health plan executives with the insights and decision-support resources needed to evaluate strategic planning. We perform research studies, create toolkits, and host national meetings with health plan leaders to help them better understand challenges and solutions. Our research helps plans collaborate with providers, differentiate in a competitive market, and more.

To learn more, follow the link below, and click on “Learn More About Membership"

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Shattering the Member Engagement Myth