Shattering the Member Engagement Myth: Part One

From our 2014 National Meeting for Health Plan Executives

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About the Webconference

Years of effort and millions of dollars have been squandered on “member engagement” initiatives. The causes are finally becoming clear: “members” don’t feel a sense of belonging to a plan, and engagement is a noble—but unattainable—goal. Leading organizations are creating incentives—carrots and sticks—to achieve the more practical (and attainable) objective of lowering health care cost.

Don't miss part two of this series.

Topics: Strategy, Market Trends, Strategy Development, Planning