Recently, big data has grown from a heavily promoted but rarely deployed capability into a useful toolkit for addressing mainstream business challenges in marketing,
finance, and increasingly, health care.
Big data technologies bring new capabilities and IT economics to the problems of acquiring, storing, analyzing, and acting on data of
unprecedented volume and variety.
In this primer, we examine what big data is, the problems big data technologies attempt
to solve, and the vendor landscape. We also provide guidance on when and if it makes
sense to deploy big data approaches in health care settings.
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