Doug Thompson, Shelly Yu
In today’s health care market, patients have more choices than ever before. And retaining patients by providing superior customer service is becoming an increasing priority for provider networks.
But it's important to remember that patient satisfaction does not always equal patient loyalty: current patient engagement efforts that focus only on compliance and activation are generally insufficient to win this loyalty.
Read on to find out how IT can play a powerful role in meeting unique needs and gaining the loyalty of different patient groups.
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Earning Patient Loyalty: How IT Can Help