Webconference Recording

Oncology Customer Segmentation and Partnership Opportunities

About the Webconference

Using similar commercial tactics for different types of cancer accounts no longer works to stand out from the competition: cancer customers are seeking long-term industry partners who deeply understand their specific challenges.

This webconference segments five distinct types of cancer accounts—for example, AMCs, cancer hospitals, independent physician practices, and IDNs—then reveals their top strategic priorities and gaps in existing capabilities. Learn about these customers’ specific operational and clinical pain points to better engage and partner with them.

Things You’ll Learn:

  • Five cancer accounts and their unique characteristics ( e.g. types of risk-based payment programs they participate in, revenue cycle management capabilities)
  • Common strategic priorities and clinical and operational pain points for all cancer providers
  • Potential partnership opportunities between providers and suppliers