At our 2013 CEO Special Sessions, our research team presented strategies for becoming a successful population health manager and carving a new growth strategy. So what has gotten hospital and health system executives talking so far?
Here are the eight most important takeaways from our research this year.
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1. Realize that price is no longer a growth strategy
The end of price as a growth lever is rapidly approaching. Learn why four market forces are eliminating hospitals' prospects for pricing growth.
2. Move from extractive growth to productive growth
Hospitals are entering into a new era of "productive" growth—earning market share by attracting three types of purchasers.
3. Understand that growth is a sign of success
As purchasers selectively buy care in a competitive market, hospital and health system leaders must reposition growth as an output rather than an input.
4. Build three complementary care models
The population health managers that are getting it right are the ones that recognize that it's not about one population. It's about three—and each requires a different care model.
5. Establish defined population health goals
Develop a short list of population health goals that are actionable and measurable, then communicate these goals to the entire organization.
6. Make sure each high-risk patient has a dedicated care manager
From clinical to non-clinical care, care managers can make sure the patient has access to the extra support they need.
7. Manage rising-risk patients in the medical home
Today's chronically ill are tomorrow's high-cost patients. To identify this "rising-risk" population, target the risk factors that underlie multiple chronic diseases, rather than the disease states themselves.
8. Ensure access for healthy patients
You don’t want a lot of encounters with these patients, but you still need to improve their health and be there when they need you.