How to Attract Patients—and Build Long-Term Loyalty—Through Consumer Experience

Parts 6 and 7 of Our 2015-16 National Meeting Recap Series

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Couldn't make our 2015-16 national meeting series, want to revisit what you learned, or want your team to hear the content too? In this webconference series, we're revisiting highlights from our expert presentations.

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About This Webconference

Offering a consumer-focused experience is becoming an increasingly important strategy for competing in today's health care marketplace, but most health systems' current experience strategy is insufficient to build long-term patient loyalty.

Many organizations focus too narrowly on patient acquisition and inpatient satisfaction scores, missing the larger opportunity to grow by generating repeat business. At the same time, new competitors are threatening to steal market share by offering patients convenience, affordability, and service.

To win in today's consumer-focused marketplace, health systems must invest in patient loyalty to convert initial encounters into durable relationships. This two-part series will provide health system leaders with a blueprint for building loyal patient relationships.

On June 8th, we'll start by highlighting lessons learned from an unconventional out-of-industry case study and unpacking the business case for consumer experience in health care. We'll then feature tactics for attracting new consumers by embracing the transparent marketplace and enabling expansive access.

We will then focus on elevating consumer experience to convert initial visits into repeat business. Specifically, we'll discuss tactics for minimizing the critical service flashpoints that often push patients to competitors and building durable relationships to generate long-term loyalty.

Presentation Materials

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More in This Series

We're covering more from our 2015-16 national meeting in the other webconferences in this series. Click on any of the below titles to learn more and register for:

Proving Hospital and Health System Value

Concrete Tactics to Restructure Fixed Costs and Build the Hospital of the Future

Bundled Payment Strategy: Securing Profitable Growth Through Superior Episodes of Care

Topics: Patient Experience, Quality, Performance Improvement, Access to Care, Care Transformation, Market Trends, Strategy, Care Coordination, Methodologies

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