Recognize the risk of price sensitivity in your health care market

8 signals from patients, payers, and the market

price sensitivity

Ask yourself these eight questions about your patients, payers, and market conditions to determine price sensitivity in your area.

The era of price transparency has arrived for hospitals and health systems. These days, pressure on prices can come from several directions: patients, payers, or market conditions. Review the questions to examine whether or not your market is price sensitive, then check out our related resources below.

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From the patients’ perspective, concerns about affordability influence where and when patients access care.

On-Demand Webconference | Attracting the Price-Sensitive Consumer
Consumers are becoming more price-sensitive, due to the uptick in high-deductible health plans and increased cost sharing. Learn how different organizations are creating tailored pricing strategies to attract and retain patients.

Research Brief | What do consumers want from primary care?
We recently asked 4,000 consumers what they’re looking for when choosing a clinic for a low acuity illness like the flu. Learn the top clinic attributes, patients' relative preferences, and cohort differences.

Blog Post | How price-sensitive patients could be impacting your bottom line
Patients are feeling more empowered than ever to make price-sensitive choices about their care. But what does that mean for your margins? We're looking at which "red flags" to monitor when it comes to price sensitivity, so you can be prepared to protect your bottom line.

Expert Insight | Talking to patients about cost
Health systems have marketed one half of the value equation—quality—for years. However, few provider organizations have addressed the other half: cost.

Expert Insight | What's trending with direct-to-patient marketing
As patients become more engaged health care consumers, it's important for independent specialist groups to capture their attention. Here are four strategies to improve your direct-to-patient marketing strategy.

Map | Where the states stand on Medicaid expansion
We’ve been tracking each state's position on the Medicaid expansion since the Supreme Court's ruling on the law made the provision optional. View each state's position based on legislative or executive actions toward expansion.


Payers have an incentive to support lower-priced options to reduce total care costs.

Case Study | Reduce rising health care costs in self-insured employed population
Examine how a 323-bed hospital reduced rising health care costs in the self-insured employee population.

Video | Care or payment transformation: Which foot do you lead with?
Learn three steps every organization should take before entering into risk-based contracts.

Market Conditions

Greater personal responsibility for health care costs is likely to drive price sensitivity in the future.

Tool | Imaging Market Price Sensitivity Diagnostic
Use this tool to assess patient demographics, price differences, and payer interest in risk-based payment models. In five minutes, you'll know how vulnerable you are to patient or payer steerage.

Blog Post | How a local ACO changes market dynamics—especially if it's not yours
After helping to set up 85 clinically integrated networks, expert Laurie Sprung and her colleagues have learned a thing or two on why not all networks that look good on paper end up succeeding.

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