Managing Director



Laura Wilson

Experience & Background

Laura Wilson serves as the Managing Director of Advisory Board Custom Research. In this capacity, Laura leads a team of expert researchers who design and conduct custom-scoped engagements for providers, health plans, life sciences organizations, and other health care industry firms.  Laura and her team apply our rigorous research methodologies including advanced survey, interview, and data analysis techniques to answer clients’ most vexing questions.

Prior to joining Advisory Board, Laura worked in health care strategy and management consulting at Optum, advising health care organizations nationwide on business strategy.  She also previously worked for a value-based care services firm helping health systems and provider-sponsored health plans successfully manage financial risk; helped to launch a social enterprise start-up in the nutrition technology space; and conducted research for a health policy think-tank.  Laura holds a Master of Public Health from the University of Pittsburgh. 

Areas of expertise include strategy and growth, consumer experience, customer engagement, ambulatory strategy, and quality rankings programs.

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