How can your medical group cut through the noise and win physician candidates over? Consider the following four requirements for successful recruiting in today's market.
1. Be realistic about market conditions
Failure to clearly define job requirements and to consider how candidates are likely to respond can lead to poorly scoped and executed searches, frustrating candidates and recruiters alike.
Before starting any pursuit, evaluate whether a new physician is truly needed—could you deploy an advanced practitioner (AP) or make existing roles more efficient instead? In addition, develop a detailed understanding of job parameters (e.g., location, hours, compensation) and assess whether any of those factors may deter potential candidates.
2. Create a pipeline of viable candidates
Strategies that worked in the past to source candidates, such as advertising in medical journals, may no longer be effective in reaching the "millennials" who comprise the bulk of today's physician recruits. Instead, medical groups should use a range of outreach resources—including online job boards, social media, and conference attendance—and tailor communications to a generation accustomed to the bullet-point brevity of Twitter and Facebook.
Rural hospitals and medical groups will likely need to go a step further in sourcing candidates. Successful rural recruiters work to grow the number of rural youth who choose a medical career; target physicians who want to help the underserved; and tout the benefits of a smaller practice environment.
3. Outsell the competition
While it's important to offer market-competitive compensation, physician pay is rarely a true differentiator in recruiting battles. Instead, what matters to millennials is work-life balance, which should now be considered a job fundamental, not a perk. Where possible, accommodate requests for nontraditional schedules and strive to make everyday practice more sustainable through team-based care and efficiency initiatives.
Do not underestimate how much the recruitment process itself can affect candidate perceptions of a job opportunity, particularly during on-site visits. Pay attention to even the most minor details of candidate experience in order to communicate organizational competency, interest, and respect.
4. Don't ignore onboarding
Finally, remember that successful recruitment doesn't end with a signed contract. To avoid expensive early turnover, the best organizations dedicate staff to help physicians navigate preemployment verifications; offer in-depth programs to teach medical group culture and standards; and invest in formal one-to-one mentor relationships.
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