Blog Post

3 ways Spectrum Health boosted virtual visit volume by 183%

July 27, 2017

    More than 75% of consumers are interested in trying a virtual visit, but bridging the gap between interest and adoption can be a challenge.

    Marketing can be a powerful tool to attract consumers to a telehealth platform. All too often, though, advertising campaigns ignore key consumer decision-makers, take the physician rather than patient perspective, and don't accurately measure marketing success.

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