You've probably heard this horror story: a top academic medical center (AMC) loses its market-leading position to increasingly consolidated competition.
Why? As competitors join forces, they form large networks that make it difficult for the traditional AMC to protect its market share and patient population.
To avoid the fate of this cautionary tale, AMCs must seek out a new growth strategy, pursuing different relationships and expanded services to compete for payer and consumer attention in today's environment. They'll need to transform into a new form of AMC: the academic health system.