Blog Post

Should you open a lower-priced imaging site?

March 1, 2017

    As patients are increasingly shopping for imaging services, it can be tempting to open a lower-priced imaging site.

    Such facilities can increase capacity and market share by appealing to price-sensitive consumers—but there are also risks to this type of venture. Opening a new facility requires a large capital investment, and imaging leaders must be careful to avoid cannibalizing volumes at existing sites of care. So how do you know if a lower-priced site of care is right for you? 

    3 keys to consider before opening a lower-price site of care

    To determine if a new facility would help you capture new market share, here are some factors to consider and questions to ask:

    Accessibility: The location of your new facility is important to helping you reach your target market.


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