Blog Post

Don't forget these 3 groups in your 2017 bariatrics strategy

March 22, 2017

    Historically, many programs have invested in bariatrics services due to steady demand and favorable margins. However, bariatrics programs face a steep set of challenges in 2017: low payer coverage, variable patient outcomes, and costly procedures.

    To grow this consumer-driven service line moving forward, planners must deliver on three key priorities: target consumers to secure growth, improve outcomes through multidisciplinary care, and educate physicians on low-cost and high-quality procedures.

    Below, we outline how to do just that.

    1. Target consumers for growth

    Lack of coverage forces many seeking bariatrics care to shop for services based off of convenience and price, with some patients paying largely out-of-pocket.

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