Around the nation: Why one of the largest US health systems is changing its name

Bite-sized hospital and health industry news

  • New Hampshire: "CrossFit Rabbi" Moshe Gray was physically inactive for years until high cholesterol levels encouraged him to start working out. Now he has found a new way to serve others: encouraging Chabad on Campus, an international Jewish outreach organization, to pilot a fitness program for campus rabbis and their families. The program starts with medical checkups and helps families set fitness goals, then organizes online support groups and subsidizes half the cost of a personal trainer. Gray is part of a growing trend of campus faith leaders promoting wellness initiatives (Ramer, "The Big Story," AP, 9/12; Olson, "Pulse," Medical Daily, 9/13).

  • New Jersey: North Shore-Long Island Jewish Health System on Monday announced that it is changing its name to Northwell Health, 18 years after the system was first created. Officials say the name change—which will be central to a marketing and rebranding campaign that will launch next year—better reflects the system's shift toward wellness and its reach beyond the Long Island area. The names of the system's 21 hospitals will remain the same (Powderly, Healthcare Finance News, 9/14; Ellison, Becker's Hospital Review, 9/14).

  • Pennsylvania: UPMC Presbyterian Hospital last week relocated 18 patients and temporarily closed its 20-bed cardiothoracic ICU in response to a mold outbreak. "It is a rare and unfortunate event, and I'm really blessed to have the level of expertise here at UPMC Presbyterian to help us solve the problem," says Holly Lorenz, UPMC's chief nursing officer (WPXI, 9/14).

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