Why Mayo Clinic is helping Apple unveil new iPhones today

Health system has teamed up with Apple for two years

Mayo Clinic will play a key role in Apple's iPhone 6 and iOS 8 launch event on Tuesday, the Minneapolis Star-Tribune reports.

The Minnesota-based health system has been working with Apple for two years, consulting on the design of Apple's new HealthKit software and Health app. At Tuesday's launch event, Mayo Clinic staff will help demonstrate how data gets transmitted from Apple's health apps "into the more sophisticated management system of a major health center," Evan Ramstad writes for the Star-Tribune.

Mayo Clinic staff also have spent several months testing potential health care applications for the iPhone, such as a service to alert patients when their Apple apps detect abnormal health results, and help schedule them for follow-up visits.

The Minnesota health system has been one of Apple's key allies, as the world's largest company by revenue begins its plan to move into the health care market. Other hospitals are reportedly in talks to partner with Apple, too.

Mayo Clinic also is eying Apple's planned iWatch as another way to expand its outreach to consumers, Darius Tahir writes for Modern Healthcare.

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A partnership with Apple—which has sold more than 500 million iPhones—could increase Mayo Clinic's reach and awareness at a time when the health system is pushing forward with ambitious plans to grow its footprint.

Mayo Clinic is now serving more than 65 million patients through its Mayo Clinic Care Network, and CEO John Noseworthy has spoken about his goal to have Mayo Clinic serve 200 million patients by 2020 (Ramstad, Minneapolis Star-Tribune, 9/8; Tahir, Modern Healthcare, 9/8 [subscription required]).

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