Thanksgiving, Black Friday, and Cyber Monday this year are followed by a new holiday: "Giving Tuesday," a day dedicated to charitable giving to hospitals and other not-for-profit organizations.
The 92nd Street Young Men's and Young Women's Hebrew Association in New York City and the United Nations Foundation created the holiday to launch the winter charity season. More than 2,000 not-for-profit organizations have signed up as partners, including Detroit's Beaumont Hospital, Boston Children's Hospital, North Shore-LIJ Health System, St. Jude Children's Research Hospital, and Palisade Medical Center Foundation.
- Trying to improve your donor strategy? Tune into the Philanthropy Leadership Council's 2012 State of the Industry report to understand the latest fundraising trends, opportunities, and challenges.
At City of Hope's cancer research hospital in Duarte, Calif., officials are encouraging individuals to donate blood, watch a two-minute video about their efforts, give a hug to a cancer survivor, or a monetary gift that will be matched by the 3M Company.
Meanwhile, LifeStream—which provides blood supplies and services for more than 80 California hospitals—is encourging individuals to donate blood for Giving Tuesday, offering prizes like free t-shirts for donors.
The holiday grabbed more attention on Tuesday morning when well-known philanthropists such as Bill Gates tweeted about #GivingTuesday (Nolan/Sholley, San Bernardino County Sun, 11/27; WXYZ, 11/27).