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What does the future of primary care look like? We want to hear from you.

June 19, 2019

    Increasingly, disruptors like CVS, Walgreens, and Amazon are entering the ambulatory space to provide more convenient, lower-cost services to patients—a move that threatens the role of the medical group as the front door to the health system. To compete, medical groups need to rethink their traditional, "one-size-fits-all" approach to primary care. This calls for innovation both in the way medical groups design their primary care product and how they operationalize and scale a model that meets the evolving demands of patients and providers.

    How leading medical groups compete on primary care innovation

    Last year, we released 10 Imperatives for Primary Care Today, a primer for the steps groups must to take to innovate on service differentiation, access points, and physician compensation structures. Recognizing the important role care team members play in care delivery innovation, we also conducted extensive research on driving the ROI of advanced practice providers (APPs) within the medical group. Our research found that the key to unlocking value is to deploy APPs as providers alongside physicians at scale by focusing on APP deployment, training, evaluation, and leadership.

    But we're just getting started

    Building on last year's work, our team across 2019 will dive deeper into two research topics—and we want to hear from you.

    • Primary care innovation: Across 2019, we'll explore how changing consumer preferences and disruptive innovation are reshaping primary care and the ways medical groups differentiate their primary care product for distinct markets of patients. Importantly, we'd like to know how groups approach changes to primary care while maintaining provider engagement.

    • Care teams: This year's research will expand its focus beyond APPs to uncover new approaches to care team design and how groups incorporate non-clinical members of the care team at scale. We'll also explore how to design care teams that minimize burnout of all team members, not just physicians.

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