How leading medical groups compete on primary care innovation
Last year, we released 10 Imperatives for Primary Care Today, a primer for the steps groups must to take to innovate on service differentiation, access points, and physician compensation structures. Recognizing the important role care team members play in care delivery innovation, we also conducted extensive research on driving the ROI of advanced practice providers (APPs) within the medical group. Our research found that the key to unlocking value is to deploy APPs as providers alongside physicians at scale by focusing on APP deployment, training, evaluation, and leadership.
But we're just getting started
Building on last year's work, our team across 2019 will dive deeper into two research topics—and we want to hear from you.
- Primary care innovation: Across 2019, we'll explore how changing consumer preferences and disruptive innovation are reshaping primary care and the ways medical groups differentiate their primary care product for distinct markets of patients. Importantly, we'd like to know how groups approach changes to primary care while maintaining provider engagement.
- Care teams: This year's research will expand its focus beyond APPs to uncover new approaches to care team design and how groups incorporate non-clinical members of the care team at scale. We'll also explore how to design care teams that minimize burnout of all team members, not just physicians.