In today’s rapidly changing CV market, it’s critical to understand where and when services are being utilized. The Cardiovascular Roundtable has just updated our Regional Utilization Profiler tool to give our members access to market-specific utilization rates for over 40 inpatient and outpatient CV services.
The tool enables you to easily select your regions of interest and receive instant access to per-capita Medicare utilization rates—both for the patient population overall and at the diagnosis-specific level. You can also compare your market to a self-selected cohort of other markets, and examine trends from 2012 to 2016.
CV leaders at Lana Hospital, a pseudonym, had been interested in optimizing their atrial fibrillation program for several years. Lana's CV Service Line Director used the Regional Utilization Profiler to analyze AF procedural treatment utilization rates in their market compared with neighboring markets and national rates. She found that while utilization rates of catheter ablation for AF were higher than the national average and nearby markets, Lana's EP program was not witnessing the procedural volumes they would expect based on the high utilization in their market. With this information, Lana recognized an opportunity to further examine utilization in their market.
Lana's administrator analyzed their physician referral patterns, discovering that out-of-network referrals were a significant contributor to Lana's low ablation volumes. In response, they developed a more comprehensive referring provider marketing strategy to ensure that local PCPs and general cardiologists were aware of the comprehensive suite of EP services Lana offered. Lana made sure to provide targeted data on the high-quality outcomes of these services in their marketing to physicians. And simultaneously, Lana reassessed their direct-to-patient marketing to ensure that patients were similarly aware of Lana's extensive EP service offerings and excellent results.
Create your free account to access 2 resources each month, including the latest research and webinars.
You have 2 free members-only resources remaining this month remaining this month.
1 free members-only resources remaining this month
1 free members-only resources remaining this month
You've reached your limit of free monthly insights
Never miss out on the latest innovative health care content tailored to you.
You've reached your limit of free monthly insights