Digital member engagement initiatives to manage medical spend

The role of the health plan continues to expand and with it comes increased emphasis on improving digital member engagement. Any new initiative a plan embarks on will require serious investment in member experience to see significant returns. If the experience for members is poor, members will continue to avoid the new services plans offer. This is only exacerbated with new competitive entrants into the healthcare market raise the bar for consumer expectations and digitization. Plans that intend to survive in the new environment must seriously invest in digital member engagement.

Join us at our webinar where we will explore the digital member engagement landscape and show plans key features that help build, nurture, and manage relationships with members to drive behavior change; with special insights from our consumer survey.

Things you’ll learn:

• Which digital member engagement initiatives have become table stakes
• Consumer survey takeaways that highlight how members view their health plan
• Where to expand your identity as a health plan by aligning metrics and nailing fundamentals

Presenters: Chelsea Needham and Sally Kim

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