2019 Medicare Advantage Growth Outlook
Medicare Advantage enrollment penetration is slated to increase to well over 50% by 2025. With the continued year-over-year increases in reimbursement rates and loosened restrictions on certain benefits for high-value services, health plans are eager to capitalize on new opportunities to grow their membership and increase their profit margin.
While plans have traditionally been able to compete for market share by offering low-cost and high-quality products, these strategies are reaching their limits as close to 90% of enrollees have access to zero-premium plans and 70% are enrolled in 4+ star-rated plans.
New flexibilities with supplemental benefits present the next frontier for plans to attract enrollees to their MA products, but successful plans must alleviate the key obstacles members face during product enrollment.
Things You’ll Learn:
- The latest trends in health plan supplemental benefit offerings
- Key challenges consumers face as they enroll in Medicare Advantage products
- Strategies to alleviate consumer challenges during enrollment