Building the Easy-to-Use Consumer Loyalty Platform
The first in a two-part series focused on consumer loyalty, this presentation explores how to establish durable relationships with the health system enterprise through a combination of simplicity, value, and trust. Building loyal relationships is more important than ever before, as today’s consumers face unprecedented financial exposure, transparency, and choice.
The presentation focuses on the first step of building durable relationships—establishing a simplified, connected consumer platform. In order to embrace a platform strategy, health systems need to provide connective tissue across clinical services and care sites, facilitating repeat business through ease of use. The presentation also unpacks how Amazon has created a loyal customer base through effective platform strategy.
Things You’ll Learn:
- The role of loyalty in health system growth strategy
- The pitfalls in many organizations’ current consumer strategy
- How to develop a platform that offers consumers a comprehensive and connected experience