How to structure a mini-campaign

A Graphical Look at Executing a Downsized, Targeted Strategy

Topics: Philanthropy, Campaigns

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A smaller goal is not the mini-campaign’s sole characteristic—it is narrowly scoped across all components of a traditional campaign.  The mini-campaign's downsized characteristics—timeframe, staff and ally involvement, and activity—enhance flexibility in today's volatile market by allowing for more frequent strategy adjustments and minimizing staff and ally burnout.

Learn the four components critical to executing a successful mini-campaign. Click to view the Philanthropy Leadership Council infographic in full size.

This poster is available to all hospital and health system executives. For additional information on the Philanthropy Leadership Council and the case studies profiled in the "How to structure a more targeted campaign" infographic, please contact Pat Thoben at 202-568-7213 or