The Growth Channel

The latest innovations in market strategy and share competition

The strategy that has already helped fix oncology

By Matt Morrill July 1, 2015

Though it's a couple years old by now, Michael Porter’s and Thomas Lee’s article, "The Strategy That Will Fix Health Care," is still very relevant (and controversial, depending on whom you ask). In it, Porter and Lee describe a "fundamentally new strategy" for health care focused on creation of "integrated practice units" (IPUs), which are multidisciplinary teams of co-located clinicians focused around treating a specific disease, among other initiatives.

To some specialties, this probably represents a huge shift in both practice patterns and ways of thinking. But this innovative strategy is already well-known and utilized within oncology through the development of tumor site programs.

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Eight steps to ramping up a new specialty practice

Sarah Aronson Rosen June 17, 2015

Bringing a new physician into your network is one thing, getting them busy is another. Even the most promising acquisitions can be a money loser in the short-term as the investment in the new practice may outweigh the incoming revenue. Often organizations bringing on new practices will rely on the physicians themselves to fill their schedules—but a little well-planned physician marketing can serve as a capable accelerator.

We recently worked with an organization located in the Midwest to create a business development plan for a new neurologist and ENT group to introduce this practice to other physicians and and the community. Ramping up a new practice isn’t any different from a typical best practice approach to physician outreach. Read on for our tips for your organization.

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From controversy to engagement: Talking about laparoscopic power morcellation with physicians and patients

By Catherine Parkhurst June 11, 2015

News of a minimally invasive surgical technique that can spread cancer could jeopardize your relationships with physicians and patients.

Recent studies show that laparoscopic power morcellation (a minimally invasive device) could spread unsuspected uterine cancer—putting as many as 1-in-325 women receiving a hysterectomy or myomectomy with this device at risk.

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The formula for outpatient joint replacement success

By Cynthia Tassopoulos June 4, 2015

Outpatient joint replacement has long been a point of interest as well as contention among orthopedic surgeons. While some physicians insist that joint replacements will remain firmly rooted in the inpatient hospital, others fervently support outpatient arthroplasty as a more efficient and convenient option for appropriate patients with potential clinical benefits too.

For supporters, outpatient joint replacement depends on a seamless practice with clear clinical processes throughout the perioperative period. Below, we’ll highlight a few of the key success factors championed by the top pioneers of outpatient joints to enable successful surgery in less than 24 hours. 

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How the Mayo Clinic improved quality and lowered cost in cardiac surgery

By Jacob Kahane May 21, 2015

Care standardization is a concept that has been on planners' minds for years. In fact, a few years ago, we dedicated an entire section of the highly popular “Blueprint for Service Line Transformation” on how to begin the process of care standardization. In this research study, one of our key takeaways was to prioritize clinical services with high costs and significant care variation.

Despite meeting these criteria across virtually all procedures, cardiac surgery is rarely an area of focus for standardization. Experts attribute this phenomenon to the high acuity nature and length of operator training associated with cardiac surgery. However, as detailed in a recently published Health Affairs article, the Mayo Clinic has developed a successful model for standardizing cardiac surgery care—even in a very large academic hospital setting.

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How do consumers choose a specialist? Preview our newest consumer survey findings.

Anna Yakovenko May 20, 2015

In our Specialist Consumer Choice Survey, we asked 12,610 respondents who had a specialist visit in the last 12 months about their path to seeing their specialist. Keep reading for a preview of what we found.

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Survive and thrive in today’s sleep marketplace

By Stephanie Spehar May 15, 2015

There’s no denying that the sleep landscape has transformed dramatically in the last ten years—nearly 30% of in-lab tests have been replaced by home sleep testing and reimbursements have shrunk at the same rate. While value-based care imperatives bring new opportunities for the sleep business, they also present new challenges.

As a result, many sleep labs across the country that were once buzzing with activity are now closing their doors. To succeed in this challenging marketplace, providers must understand the new sleep business and build a program that can harness these changes to grow.

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Three questions you should be asking about organ transplants

By Johanna Lister May 13, 2015

From robotic organ transplantation to tele-outreach, new trends in transplant medicine are pushing the boundaries of the status quo.  To learn about the challenges keeping top program leaders up at night, we spoke to leading transplant programs around the country. Through this process, three questions consistently rose to the top as program priorities:  

  1. Is robotic organ transplantation the next frontier?
  2. Can a partnership with a hotel improve your bottom line?
  3. How can telemedicine enhance your market reach?

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