The Growth Channel

The latest innovations in market strategy and share competition

3 things planners need to know about patient journeys

by Madhavi Kasinadhuni, Kyle Rose, and Zhi Bo Deng January 22, 2018

Consumer journey maps are research-driven product design tools that track how customers interact with a business over time—from experiencing a need, to seeking a solution, to reaching resolution. In health care, patient journeys show how, when, where, and why patients access care. Planners can use these insights to craft their patient acquisition and retention strategies accordingly.

To understand the best ways to use journey analytics, we're analyzing longitudinal claims data from national commercial payers. Here are three insights from our research so far:

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What your 693 questions tell us about telehealth in 2018 and beyond

by Tracy Walsh and Aashika Nagarajan January 16, 2018

In anticipation of our 2018 telehealth market trends webconference later this month, we reviewed nearly 700 telehealth-related questions submitted by members over the past two years to understand what topics industry stakeholders care about the most and what they reveal about recent telehealth activity. Here are our top takeaways:

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99% of eligible patients don't get bariatric surgery. Here's what you can do about it.

by Sarah Musco and Olivia Webb January 12, 2018

Hospital planners and marketers face a significant challenge in growing bariatric surgery volumes: Prospective patients tend to underestimate their obesity, and very few of those eligible choose weight loss surgery as a solution. In fact, information presented at the 2017 Obesity Week conference suggested less than 1% of eligible patients get weight loss surgery.

To tap into bariatric surgery growth, planners and marketers need to mitigate the barriers that prevent patients from seeking surgery. Read on for three common barriers to surgery, and how you can overcome them. Then, sign-up for our Feb. 1 webconference on general surgery market trends.

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How virtual reality provides non-opioid pain relief in the hospital

by Madhavi Kasinadhuni and Jackie Kimmell January 4, 2018

What do snowmen and penguins have to do with non-opioid pain relief? They show the potential for virtual reality in clinical care.

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Big payment changes for remote patient monitoring and telehealth: What you need to know

by Tracy Walsh and Cara Goerlich December 20, 2017

On Nov. 2, CMS released their final rule for the FY 2018 Physician Fee Schedule, announcing three promising changes for telehealth:

  • A standalone CPT code for remote patient monitoring (99091), offering reimbursement for 30 minutes or more spent interpreting patient biometric data from devices such as ECG, blood pressure, and glucose monitors;
  • The introduction of two new virtual specialty CPT codes for therapeutic oncology assessment and crisis psychotherapy, as well as four add-on codes; and
  • The removal of the "GT" modifier for telehealth claims.

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3 ways to simplify your primary care network planning

by Anna Yakovenko and Emily Heuser December 11, 2017

Primary care demand has been surging—and Advisory Board analysis forecasts double-digit growth across the nation over the next 10 years. Capturing this growth has become more complex as traditional and new-in-kind competitors launch diverse physical and virtual options to support these volumes. The results is strategists today are challenged to merge numerous analyses from fragmented data sets into one, cohesive primary care strategy.

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How to go from tepid growth to radical growth

Brian Fuller, MBA December 8, 2017

Brian Fuller

Across the country, as I talk with health system executives about plans for growth, a common trend emerges. There's often a very small gap between the fastest- and slowest-growing health systems within a geographic area. The fastest growth rate is typically 2.5%, while the slowest is typically about 1.5%.

These low and narrow bands show growth has calcified in many regions. How can a health system create breakthrough growth in this environment?

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3 surprising trends about your patients' co-location preferences

by Haley Wiesman and Paul Elish December 5, 2017

Planners often view co-location, or placing multiple specialties at the same care site, as a strategy to build volumes and grow market share. However, delivering on these aims requires that you can actually attract patients that value co-location—and not all patient populations care about co-location equally. 

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