What do the aging baby boomers mean for health care marketers?
From 2011 to 2030, an average of 10,000 baby boomers will age into Medicare each day.
With this shift, Medicare patients will comprise
more than half of inpatient volumes and be the
primary source of volume growth.
More Medicare patients, more Medicare spending power
As the 79 million boomers turn 65, they will grow the Medicare-eligible cohort
from 13.1% of the population in 2010 to 20.3% in 2030.
More Medicare health needs
Sixty-two percent of boomers currently suffer from at least one
obesity‑related chronic condition, and by 2030 60% of boomers are
expected to have multiple chronic conditions.
As boomers live longer, they will develop more age-related diseases such
as Alzheimer’s, osteoarthritis, and cancer than previous generations.
The boomers, however, aren’t letting chronic conditions or age slow them
down. Instead, they’re getting knee and hip replacements and rotator cuff
surgeries to help them stay active later in life. For example, boomers are
expected to boost the number of knee replacements by 800% by 2030.
Throw Out Your Playbook
Your new Medicare patients approach health care decisions
differently—which means you have to approach them
differently. Here are the five distinctions that matter most.
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