The Growth Channel

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NASS 2014: Multidisciplinary spine care is easier said than done

by Stephanie Spehar November 17, 2014

The spine community is increasingly recognizing the importance of a collaborative approach to care—improved efficiency, quality care, and patient satisfaction. In an interactive symposium on Friday, eight providers from across the back pain care episode—a chiropractor, physical therapist, physiatrist, psychologist, neurologist, orthopedic surgeon, complex spine neurosurgeon, and insurance company representative—came together to discuss interprofessional referrals and care coordination.

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NASS 2014: Is BMP poised for a comeback?

by Emily Brown November 17, 2014

Bone morphogenetic protein (BMP) has gotten a lot of negative attention in recent years, following government investigations and several reviews bringing the product’s safety and efficacy into question.

However, panelists at a NASS session on Friday had a slightly different take on the future of BMP.

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NASS 2014: How important is your online strategy for growth?

by Emily Brown and Stephanie Spehar November 14, 2014

The second day of the North American Spine Society (NASS) 2014 annual meeting covered a broad range of topics from non-operative therapies to adoption outlook for robotics. One session that stood out to us addressed a top priority for many of our members: Developing online strategies for growing a spine business.

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NASS 2014: Preparing your spine program for accountable care

by Emily Brown and Stephanie Spehar November 13, 2014

The Service Line Strategy Advisor team is in San Francisco this week covering the 29th annual North American Spine Society (NASS) meeting. The conference brings together spine professionals from across disciplines to discuss innovative treatments, share best practices, and debate controversial topics in spine care.

The sessions are underway and there’s one resounding theme we’ve heard so far: Accountable care initiatives are here to stay and spine providers must prepare for these future changes.

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Virginia Mason offers warranties on joint replacements. Here's what it means.

by Cynthia Tassopoulos October 16, 2014

In September, Virginia Mason Medical Center made headlines by announcing that it would soon offer warranties on hip and knee replacements, joining the ranks of a few other early adopters providing similar surgical warranties. While warranty programs represent a novel way to enact and communicate a hospital’s commitment to high-quality care, it is not yet clear how widespread these programs may become among orthopedic providers.

Read on to see Service Line Strategy Advisor’s take on the long-term implications of warranties and the potential role of such programs within joint replacements.

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Outpatient joint replacement finally taking off…sort of

Michael Koppenheffer October 8, 2014

The idea that patients could have a major operation like total hip or knee replacement surgery and leave the hospital the same day would have been unimaginable a generation ago. So it’s no surprise that outpatient joint replacement has captured the imagination of orthopedists, patients, and the general public for more than a decade. According to the public website for one of the pioneers of minimally invasive joint replacement, Richard Berger, MD, who practices at Rush University Medical Center:

“…instead of being in the hospital for four to five days, our patients are in the hospital for four to five hours. Instead of being able to drive in two months, they’re able to drive in a week. Instead of being able to go back to work in three months, they are off work for a week or less.”

Those are powerful claims.

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Join us for our service line outlook webconference series

March 9, 2012

Eric Cragun

In addition to launching our national meeting series at the end of April, we’re also offering a series of webconferences across the coming months. These webconferences will focus on the outlook for key service lines, providing an overview of key trends in volumes and examining strategies that hospitals can use to continue to transform and grow particular service lines.

The series begins with orthopedics on March 20—we encourage Marketing and Planning Leadership Council members to register today. We’ve included more details, including links to the webconferences, below.

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Growing pediatric orthopedic programs

February 27, 2012

Eric Cragun

We often receive questions about pediatric-specific service line strategies. In many cases, the same tactics that hospitals use to drive referrals to service lines more generally apply to growing pediatric volume.

In a recent Expert Insight piece on strategies for growing pediatric orthopedic programs, we outlined how many of the strategies mirror broader approaches to orthopedic service line growth. That said, while many of the tactics may be similar, successfully applying them to pediatric orthopedics growth requires some nuanced implementation.

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