The Growth Channel

The latest innovations in market strategy and share competition

Filtered by: Orthopedics Hide

A proven patient experience tactic you might be missing

by Stephen Carrick September 30, 2016

As more patients shop for care, your organization is increasingly on the hook for delivering on patient priorities—things like high-quality care, convenient access, and a top-notch patient experience. To attract these patients, hospitals often opt for costly strategies, such as concierge medicine service models or resource-intensive marketing campaigns. But we’ve got some good news: you don’t have to “break the bank” to appeal to these patients.

Many hospitals overlook using standardized clinical protocols as an effective, low-cost method for boosting patient experience. Here's the approach Palomar Health took when the organization revamped its clinical protocols to deliver an improved patient experience. Read on for more on Palomar’s strategy—and how you can do it at your organization, too.

Read more »

4 essential questions for a slam-dunk purchasing strategy

by Cynthia Tassopoulos May 12, 2016

Before Kobe Bryant dominated the news cycle in April with his NBA retirement, he dominated the 2011 news cycle for a decidedly different reason: receiving a progressive, cutting-edge sports medicine treatment known as Regenokine. His procedure spurred greater interest in Regenokine and similar biologic treatments, like Platelet Rich Plasma (PRP), among physicians and patients who wanted to be like Mike Kobe.

With this explosion of interest, many orthopedic programs have started wondering if they should get in on the biologics game so they can also tout the latest and greatest sports medicine treatments.

This mentality illuminates an ongoing challenge that planners and service line leaders struggle with: how can we make smart investments without being left behind on new trends?

Our answer: Before investing in new treatments or technologies like Regenokine and PRP, providers must critically evaluate how these investments align with their organization’s overall strategy, and, more importantly, how they align with health care’s new value-based environment. By adopting this evaluation-oriented mindset, providers can establish a purposeful and intentional investment strategy rather than a reactive one.

Read more »

AAOS: Time for orthopedics to jump on the value-based care bandwagon

by Sebastian Beckmann April 8, 2016

Navigating the transition to value-based care is now a top priority for orthopedic physicians, vendors, and strategic planners. That’s the message that our team received when we attended the annual meeting of The American Academy of Orthopaedic Surgeons (AAOS) a few weeks ago.

Read on to learn how these three stakeholders are responding to value-based initiatives to drive orthopedic value and growth.

Read more »

How hip are your orthopedic consumer strategies?

by Cynthia Tassopoulos February 11, 2016

Patients have started to shop for orthopedics providers the same way they might shop for a car—relying on reputation, word-of-mouth, and service quality to inform their choice. In fact, self-referrals currently generate approximately 20% of orthopedics referrals. With the growing number of patients enrolled in HDHPs and orthopedics’ largely elective case mix, we expect to see even more patients shopping around for orthopedic care.

So what does this "shoppability" mean for orthopedics providers? They need to make sure their services are highly attractive to patients.

To do that, providers have often made programmatic investments like joint camps and nurse navigators that served two functions: they strengthen the quality of care provided while also appealing to consumers. But in today’s world, these investments are increasingly the standard of care. Orthopedics providers will need to employ new strategies to distinguish their services and cater to consumers seeking convenient, easily accessible, and high-quality orthopedic care.

Here are three new strategies orthopedics providers can use to differentiate their services while effectively reaching and communicating with patients.

Read more »

4 must-dos for preparing for mandatory bundled payment

by Sebastian Beckmann December 4, 2015

Two weeks ago, CMS finalized the Comprehensive Care for Joint Replacement (CJR), which mandates bundled payments for hip and knee replacements for hospitals across 67 metropolitan statistical areas (MSAs).

Starting in April 2016, strategic planners and orthopedic service line leaders at nearly 800 hospitals will be accountable for the costs and quality of the joint replacement care episode, beginning at admission through 90 days after discharge.

Read more »

What's in a name? A classic branding mistake you don't want to make.

by Cynthia Tassopoulos September 11, 2015

Hospitals are increasingly creating new and innovative service offerings to expand their service portfolio and differentiate themselves from other providers. However, a hospital’s ability to effectively communicate the who, what, when, where, and why to its target audience is critical to the successful deployment and delivery of these services.

Read more »

Four lessons to help you prepare for mandatory bundled payment

By Sebastian Beckmann July 28, 2015

Bundled payment models have long held promise as a mechanism for achieving savings for joint replacements—but until now, participation in those models has been voluntary. Last week, we told you about the newly-proposed Comprehensive Care for Joint Replacement (CCJR) program, which would make bundled payment for joint replacements mandatory for hospitals in 75 regions. Although the program is still a proposal, hospitals across the country should begin assessing their ability to improve the value of joint replacements and effectively coordinate care with other providers.

To help you prepare, this week we’re bringing you four lessons learned by the hospitals, health systems, and physician groups participating in Model 2 of CMS' Bundled Payments for Care Improvement (BPCI). Because the CCJR program is similar to BPCI’s Model 2, the experiences and strategies used by BPCI participants can help guide your preparations.

Read more »

The formula for outpatient joint replacement success

By Cynthia Tassopoulos June 4, 2015

Outpatient joint replacement has long been a point of interest as well as contention among orthopedic surgeons. While some physicians insist that joint replacements will remain firmly rooted in the inpatient hospital, others fervently support outpatient arthroplasty as a more efficient and convenient option for appropriate patients with potential clinical benefits too.

For supporters, outpatient joint replacement depends on a seamless practice with clear clinical processes throughout the perioperative period. Below, we’ll highlight a few of the key success factors championed by the top pioneers of outpatient joints to enable successful surgery in less than 24 hours. 

Read more »