The Growth Channel

The latest innovations in market strategy and share competition

Want to grow your neuroscience program? Keep patients away.

Emily Brown April 27, 2016

For years, “teleneurology” has evoked thoughts of telestroke, hub-and-spoke networks, and technology for progressive institutions only. However, teleneurology is so much more, and it’s not just for large academic medical centers.

More and more providers are looking to telehealth to address gaps and challenges across the neuroscience patient care continuum, from intake and triage to chronic care management. Across all of the service offerings and models we’ve heard about, there’s one surprising theme that keeps popping up: increased capacity.

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Struggling to gain cardiology market share? A women's heart program might help.

by Sean Donohue April 25, 2016

The traditional approach to growth—investing in new technologies and expanding progressive procedure offerings—is increasingly at odds with current trends in CV reimbursement. Planners are instead turning their focus to new strategies in program branding and coordination to attract savvy new patients and set the stage for population health management.

From UCLA’s Barbara Streisand Women’s Heart Health Program to Mass General’s Corrigan Women’s Heart Program, top hospitals from coast to coast are implementing unique heart services positioned directly for women.

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The time for interventional radiology is now—get 3 tips for success

by Domenica Gilbert April 22, 2016

Drive growth by appealing to consumers. Manage costs while improving care quality. Execute on opportunities to thrive under value-based care. These are some of the key priorities that health systems are working toward right now. Interventional radiology (IR) programs can help organizations succeed on all three today. IR is a medical specialty that provides minimally-invasive image-guided procedures. By offering alternatives to more invasive and costly procedures, IR programs maximize quality, minimize cost, and appeal to consumers.

Our research team has studied providers at top IR programs across the country—and we’ve put together three key tactics to help you develop your IR program.

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How do consumers choose a surgeon? Depends on their acuity.

by Emily Zuehlke April 15, 2016

Our consumer choice surveys have explored how patients choose their PCP and specialists and what drives loyalty to a PCP. In our newest survey, we asked respondents how they prioritize care attributes when they need surgery. As it turns out, the acuity of their condition plays a big role in how they responded.

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AAOS: Time for orthopedics to jump on the value-based care bandwagon

by Sebastian Beckmann April 8, 2016

Navigating the transition to value-based care is now a top priority for orthopedic physicians, vendors, and strategic planners. That’s the message that our team received when we attended the annual meeting of The American Academy of Orthopaedic Surgeons (AAOS) a few weeks ago.

Read on to learn how these three stakeholders are responding to value-based initiatives to drive orthopedic value and growth.

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Telementoring: What is it, and does your hospital need to have it?

by Jacob Kahane April 6, 2016

Today, experts estimate that all human medical knowledge doubles every 18 months. The pace of progress in surgical innovation is so fast that some surgeons have expressed serious concern about patient safety as technology diffuses throughout the real world without proper training.

Keeping your organization up with surgical innovation is imperative for growth, but surgical programs can be slow to adopt because surgeons are worried new technology may result in poor patient outcomes early in the adoption cycle. Because of these fears, some providers are seeking out telementoring—procedural guidance of one professional by another from a distance using telecommunications, such as audio dialogue and video telestration (video tablet and pen). This valuable tool can help your surgeons and clinical teams feel comfortable adopting the latest procedures.

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Studies are conflicted about remote patient monitoring—here's what we think

Tracy Walsh March 31, 2016

The evidence for remote patient monitoring programs is somewhat conflicting. Earlier this year, studies in JAMA and PeerJ evaluating remote patient monitoring at major medical centers found no significant difference between experimental and control conditions for the researchers’ main outcomes. Conversely, Essentia Health has used its RPM program to cut patient readmissions to less than 2% among participating patients (as a point of reference, the national average is 25%).

These results inevitably force health care providers to ask themselves, “Does tracking and monitoring patient biometrics actually improve patient care?” But the answer isn’t as simple as you might think.

The challenge with remote patient monitoring isn’t just finding the right technology platform—it’s the reality of program design and implementation. Effective programs target the right conditions, promote patient adherence to data collection, and ultimately intervene to prevent avoidable ED use or readmissions. To achieve ROI, your program needs to do these three things.

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What CV technologies should you invest in? It depends on your goals.

by Emily Fletcher March 24, 2016

Although cardiovascular services have historically been a profit-driver, the transition to value-based care and shrinking CV volumes increasingly squeeze margins. In this environment, planners and CV service line directors must strategically leverage limited capital budgets to maximize program growth and clinical quality.

We’ve identified three common CV service line goals and the new CV technologies you’d want to consider to achieve those goals.

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