The Growth Channel

The latest innovations in market strategy and share competition

How much does your state support telehealth?

by Caitlin Gillooley November 24, 2015

You’ve heard that that telehealth is rapidly growing in popularity and utilization. For example, one study projects that the number of virtual doctor visits will exceed that of in-person visits in Northern California by next year.

That said, not every market—or even every state—will see this kind of widespread adoption of telehealth. Despite the fact that many states have some laws that support telehealth, reimbursement remains the biggest barrier to adoption. Why?

Unfortunately, just because a state has a parity law—one that requires private payers to reimburse providers for telehealth services—doesn’t mean that it’s enough to support telehealth adoption. In reality there are several laws that can impact telehealth and the specific language of each law shapes the telehealth environment in each state. So what makes an individual state ready for telehealth adoption?

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The top 5 pros and cons of investing in freestanding EDs

by Tali Warburg November 18, 2015

Freestanding emergency departments (FSEDs) are a hot topic as providers search for new ways to expand their ambulatory footprint, and the Bipartisan Budget Act of 2015 is likely to have a substantial impact on the movement by changing the incentives for investing in off-campus facilities.

Why would such a large piece of legislation affect something as specific as FSEDs?

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Why consumer research is a top challenge for planners

by Emily Zuehlke November 13, 2015

As providers adjust to operating in a more complex, constantly changing environment, they are no longer rewarded for being the biggest player in their market. Instead, successful organizations are agile and comfortable with risk, which allows them to anticipate sudden market shocks and outmaneuver new, innovative market entrants.

For planners and marketers, this new modus operandi necessitates an unprecedented understanding of market players and their priorities.

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3 tips for kid-friendly imaging

by Domenica Gilbert November 12, 2015

Ask any pediatric imaging specialist—kids are not just small adults. Pediatric patients are at a higher risk for radiation exposure, present anatomical differences that can complicate scans, and often, struggle to sit still through an entire procedure. For these reasons, pediatric imaging leaders are looking for strategies to be more kid-friendly.

We've outlined three strategies your pediatric imaging department can use to better serve these patients.

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From NASS 2015: Why spine programs need a primary spine care service line

by Nathalie Celcis November 6, 2015

At the North American Spine Society (NASS) annual conference in October, our team attended an entire session dedicated to the merits of a formalized primary spine care service line led by primary spine practitioners (PSPs).

With the focus on controlling costs and improving outcomes, effectively managing spine—and particularly back pain—patients in the primary care setting is critically important. In response, many spine programs are creating primary spine care service lines and expanding the role of advanced practitioners (APs) and allied health providers (AHPs) as primary spine practitioners.

Here are our key takeaways on the benefits and considerations for creating a primary spine care service line.

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3 takeaways from NASS on spine care for the value-based era

by Nathalie Celcis October 23, 2015

Last week, The North American Spine Society (NASS) held its annual meeting, which brought together the top experts in spine program best practices and clinical innovations. Read on to get our key takeaways from this year’s conference.

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4 trends from your top telehealth questions

by Vik Srinivasan October 12, 2015

In the last year, we've received over 630 questions from Advisory Board members on telehealth. So we analyzed the questions to identify trends—and have four key takeaways for you.

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Seven tips for the hardest PCI cases

by Emily Fletcher October 1, 2015

As more patients, with more co-morbidities, become eligible for percutaneous coronary interventions (PCI), providers have to manage a PCI case mix skewing toward more complex patients. Given this case mix shift, we’ve seen hospital leaders’ interest in advanced hemodynamic support technology and high-risk PCI grow in recent years.

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