Capturing ROI on Social Media Outreach

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About the Webconference

In a recent Advisory Board survey, over half of marketing departments say they now devote 15% or more of their efforts to social media, and 98% anticipate an increase in these efforts in the coming two years. Yet measuring the return on these efforts remains challenging, particularly as health systems struggle to redefine organizational success metrics under new payment models.

This session details new metrics for evaluating social media’s impact on population health management goals and profiles how leading organizations are elevating social media ROI.

Suggested Attendees: Marketers, Planners, Directors of Social Media & Web Communications, Business Developers

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Topics: Marketing, Communications and Public Relations, Online Strategy, Market Trends, Strategy, Practice Management, Physician Issues, Information Technology

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