Medicare Advantage (MA) is an attractive opportunity, boasting high retention rates and relative profitability compared to other lines of business. But growth in MA may not be as straightforward as a simple product launch or expansion into a new market.
The Health Plan Advisory Council has previously discussed how MA market penetration begets even more growth, and how the market is centering around a select few.
So how should different plans tweak their MA growth strategies if they can’t already be the dominant player?
Next, Check Out
The Medicare Advantage Stars Improvement Guide