Three major avenues for growth in Medicare Advantage

Outsized MA market penetration

Medicare Advantage (MA) is an attractive opportunity, boasting high retention rates and relative profitability compared to other lines of business. But growth in MA may not be as straightforward as a simple product launch or expansion into a new market.

The Health Plan Advisory Council has previously discussed how MA market penetration begets even more growth, and how the market is centering around a select few.

So how should different plans tweak their MA growth strategies if they can’t already be the dominant player?

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