Limit mass emails to more effectively communicate change

Steven Berkow explains how limiting mass emails can benefit your organization.

Email can be an effective way to keep everyone in the loop about major change initatives—but contrary to popular wisdom, you can actually overcommunicate about change.

That's why smart organizations are taking steps to rationalize their use of mass email.

Watch the video to learn how limiting mass emails helps improve the quality of what goes out and better informs staff about what they need to know.

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