February 24, 2020

Around the nation: Why UNC Health Care is rebranding

Daily Briefing

    UNC Health Care recently announced that it will rebrand to UNC Health across its hospitals and other affiliates, in today's bite-sized hospital and health industry news from California, North Carolina, and Ohio.

    • California: Uncovered California, which provides no-cost treatment for opioid use disorder to uninsured and underinsured patients in the state, is set to receive a large portion of the $1.5 billion allotted in the fiscal year 2020 federal budget to combat opioid epidemic. So far, the program has trained 395 practitioners on how to address opioid withdrawal symptoms and cravings for opioids in patients with opioid use disorder and has helped 21,800 new patients receive medication-assisted treatment for opioid use disorder (Amaro, Orange County Register, 2/20).

    • North Carolina: UNC Health Care is rebranding to UNC Health across its 11 hospital and other affiliates. According to the health system, the rebranding reflects UNC Health's commitment to transforming its strategy, which includes using new technologies, reforming the way the health system delivers care, and launching a new operating model (Haefner, Becker's Hospital Review, 2/20).

    • Ohio: OhioHealth has submitted plans to build a 60,000-square-foot ED and medical office building in Worthington that would house primary care, specialty care, and imaging services. The city said it expects the building will help OhioHealth generate 100 new jobs once the facility is completed (Ghose, Columbus Business First, 2/20).

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