THE OUTLOOK FOR HEALTH CARE IN 2023:

What you need to know about the forces reshaping our industry.

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The growth gold mine you might be overlooking: upstream physician data

September 12, 2017

    Most planners don't make the most of their upstream physician data, which reveals physician-to-physician relationships and referral patterns. While many use this data to inform marketing and outreach, few appreciate how it can guide planning through a more informed market view.

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