To remain viable in today's heavily consumer-driven health care market, planners need to understand the preferences of consumers in their market—and planners are increasingly interested in decoding the preferences of one group in particular: the Latino population.
This isn't just because Latinos account for 54% of U.S. population growth since 2000, or because they are the fastest-growing ethnic group in the country. They're also growing faster than any other group as health care consumers. Hispanic consumers (persons of specifically Spanish-speaking ancestry) spent 62% more on health care in 2015 than in 2010, outpacing the health care spending growth of the overall population by nearly double.
Here are the three things this consumer segment wants from health care: