1. Target consumers for growth
Lack of coverage forces many seeking bariatrics care to shop for services based off of convenience and price, with some patients paying largely out-of-pocket.
Historically, many programs have invested in bariatrics services due to steady demand and favorable margins. However, bariatrics programs face a steep set of challenges in 2017: low payer coverage, variable patient outcomes, and costly procedures.
To grow this consumer-driven service line moving forward, planners must deliver on three key priorities: target consumers to secure growth, improve outcomes through multidisciplinary care, and educate physicians on low-cost and high-quality procedures.
Below, we outline how to do just that.
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