Market Advantage reveals hidden outpatient market opportunities

Steve Tuohy, Vice President, Ambulatory and Business Development at Beaumont Hospitals

Topics: Data Strategy, Information Technology, Hospital-Physician Alignment, Physician Issues

Market Advantage reveals hidden outpatient market opportunities

June 1, 2011  |  Crimson Market Advantage

Crimson Market Advantage provides total market volume and referral visibility, by physician, to help hospitals and health systems drive referral-based growth. This novel, unparalleled visibility into physician performance and referral patterns spans both inpatient and outpatient settings, as well as unaligned physicians in your market.

Steve Tuohy, Vice President, Ambulatory and Business Development at Beaumont Hospitals, describes how Market Advantage data revealed referral leakage out the employed physician network, upending previous assumptions about the loyalty of employed physicians and pointing the way for targeted physician outreach.

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