
The power of total market visibility
Increase Revenue and Market Share with Crimson Market Advantage
November 15, 2011
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Crimson Market Advantage
Kyle Rose, Vice President of Market Advantage, describes how Market Advantage data reveals multi-million dollar growth opportunities by providing total market visibility to hospitals and health systems. Insight into practice and referral patterns, by physician and by product, allows hospitals to identify high-value physicians and craft targeted conversations to win key referral volumes, increase market share, and boost top-line revenue.
Crimson Market Advantage gleans unprecedented market visibility by marrying a hospital’s own data and proprietary, third-party claims with novel physician network analytics. Filling in gaps of traditional referral data sources, Market Advantage shows practice and referral patterns for inpatient and outpatient settings for all physicians in a given market, including physicians outside of your current network.
Interested in learning more about Market Advantage?
Questions? Please contact Emily Carmichael at CarmichE@advisory.com or 202-266-6663.