Playbook for Market Share Growth
Topics: Referral Management, Physician Issues, Hospital-Physician Alignment
Do you know how your organization is going to meet critical growth imperatives in the coming three to five years?
Is your organization aligned with the physicians in your market who can best help you meet those growth objectives?
Do you have a clear strategy to build strong relationships with those key physicians?
Join leaders from The Advisory Board Company for a complimentary half-day session on Tuesday, Sept. 18, 2012 from 11:30 a.m. – 4:30 p.m. ET to learn how hundreds of hospitals are leveraging physician referral analytics to create innovative, data-driven campaigns to gain their lost market share. Specific member stories include:
- $900,000+ growth in revenue from targeted outreach to 40+ key physicians to educate them about hospital service and resolve operational barriers
- $100,000+ growth in revenue from thoracic surgeries in just one quarter of highly focused outreach
- $122,000 in physician outreach costs saved by creation of efficient, high-impact marketing campaigns
Experts from the Crimson Market Advantage team will host an afternoon full of interactive sessions to share best practices from current members, present a live demonstration of the application and its features, and debut new research findings based on analysis data from the 500+ users in the Crimson Market Advantage cohort.
Dates and Locations
Meeting Agenda
11:30 a.m. Registration and light lunch
12:15 p.m. State of the Union, Crimson Market Advantage
Kyle Rose, Executive Director
1:00 p.m. Gaining Total Market Visibility: Preview of Market Advantage Application and Live Use Cases
Mike Higgins, Executive Director and Emilio Ruocco, Senior Director
2:15 p.m. Break
2:30 p.m. Market Advantage Cohort Benchmarks: Meta-Analysis of 500+ Hospitals
Brandon Weaver, Managing Director and Kyle Rose, Executive Director
3:30 p.m. The First 100 Days: Member Case Studies and the Path to Impact
Kate Kline, Managing Director
4:30 p.m. Adjournment and Cocktail Reception
Attending SHSMD?
Join an Advisory Board education session, “Service Lines: Rules for Growth Are Changing in Light of Shifting Market Forces,” led by expert Shay Pratt.
Session Number: T128
Session Date: Thursday, September 20
Session Time: 4:00 - 5:00 pm
Network with our physician referral and alignment strategists and marketing and planning research team and access Crimson Market Advantage and Marketing and Planning Leadership Council resources onsite.
More Information
This meeting is complimentary to all hospital and health system executives. For more information, please contact Charlene Thomas at thomasch@advisory.com or 202-266-6861.
Current Advisory Board members at non-hospital organizations, please contact abhcic@advisory.com.
