Crimson Market Advantage
What is Crimson Market Advantage?
Competition for profitable procedures has increased as patient demand has decreased. Hospitals recognize that even minor volume declines can have a big impact on revenue; yet, most organizations have little visibility into the very referral patterns that determine growth.
Crimson Market Advantage provides the technology, expertise, and staff to help identify the top-referring PCPs and specialists in your market. Grounded in best-practice research, our business intelligence technology solution quickly and accurately identifies potential sources of growth.
Our Services
Business intelligence technology
Using proprietary data and analytics, our member organizations are able to structure productive conversations with physicians in their market to drive referral growth.
Outcomes-focused dedicated advisor
We pair every member with a dedicated advisor, who serves as both educator and analyst to help organizations make the most of our solution. Dedicated advisors:
- Identify immediate and long-term improvement opportunities, using data and analytics to surface hidden potential
- Review member data to support performance gains and prevent backsliding
- Share peer organizations’ stories and demonstrated best practices to guide internal decision-making
- Advise on goals and next steps to ensure successful technology use
- Conduct initial and ongoing user training
National cohort of like-minded hospitals and health systems
Dedicated advisors facilitate idea-sharing among Crimson Market Advantage members, as do events such as quarterly summits and monthly webconferences featuring the work of best-practice member organizations.
Contact us to request a demonstration of Crimson Market Advantage
