Crimson Continuum of Care

Reducing unnecessary variation in clinical practice

Topics: Hospital-Physician Alignment, Physician Issues, Performance Improvement

Widespread care variation growing more conspicuous

Facing market pressures and public scrutiny, hospital leaders are renewing efforts to reduce unwarranted variation in clinical practice. Real progress, however, will require hospitals to work productively with physicians in driving clinical practice change.

Targeting physician outliers a critical, but difficult task

Identifying and coaching individual physician outliers can be a particularly daunting task. Research and experience show that physicians are often skeptical of any discussion of their clinical performance. To effectively navigate such conversations, physician leaders must have credible performance data and the ability to overcome data denial and pushback in the moment.

How We Help

Crimson Continuum of Care, part of the Crimson Clinical Advantage suite of offerings, enables physician leaders to navigate performance conversations. We offer the technology, dedicated support, and expertise needed to mitigate care variation among individual physician outliers and at the department level. Members benefit from:

In-depth, flexible physician profiles that transform potentially difficult conversations with physician outliers into productive conversations about improvement.
Best-practice research providing detailed guidance for physician leaders on how to build trust in one-on-one conversations—by staying on message and delivering precise feedback that drives practice change.
Comprehensive benchmarking capabilities to identify aggregate improvement opportunities at the department level.
Dedicated advisors, who help physician leaders prioritize improvement efforts, and track and improve compliance with evidence-based guidelines.