Studies within Marketing

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Women's Services: Strategic Outlook

January 14, 2013  |  Study  |  Marketing and Planning Leadership Council


Learn how to elevate women’s services and capture growth in a competitive and transitional market place with 8 imperatives for designing and marketing a patient-centered, comprehensive women’s program.

Elevating Oncology Referral Strategy

March 10, 2011  |  Study  |  Oncology Roundtable


Learn how to drive referrals to your cancer program by implementing proven strategies for streamlining patient access and strengthening relationships with referring physicians.

Complimentary Research: Engaging Patients in Primary Care

July 20, 2012  |  Study  |  Marketing and Planning Leadership Council


Engaging Patients in Primary Care examines the challenges marketing teams face in fostering loyalty and care compliance—and profiles successful strategies to solve them.

Developing Next-Generation Employer Partnerships

January 14, 2013  |  Study  |  Marketing and Planning Leadership Council


Learn best practices for engaging employers, positioning against potential disrupters, and expanding partnerships.

Roles in Transition

November 05, 2001  |  Study  |  Marketing and Planning Leadership Council


Presents the results of a survey of 165 marketing and planning executives.

Hospital Imaging Marketing Practice Survey

December 20, 2008  |  Resource  |  Imaging Performance Partnership


Results of a 2008 survey to assess marketing practices of imaging departments across the U.S.

Next-Generation Physician Marketing

December 03, 2005  |  Study  |  Marketing and Planning Leadership Council


13 practices for structuring a successful physician marketing program.

Engaging Patients in Primary Care

March 29, 2012  |  Study  |  Marketing and Planning Leadership Council


Learn how marketers can support care compliance while building patient loyalty.

Launching Physician Practice Investments

January 01, 2011  |  Study  |  Marketing and Planning Leadership Council


Nine tactics for strengthening the strategic return on physician investments.

Next-Generation Website Strategy

April 24, 2008  |  Study  |  Marketing and Planning Leadership Council


Increase website accessibility and functionality while getting greater return on Internet spending.
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