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Strategic Planning within Marketing and Planning Leadership Council

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To spot new growth, put on your 3D glasses

August 15, 2014  |  Blog Post  |  Marketing and Planning Leadership Council


It’s true that traditional drivers of growth—prices and volumes—are static, or even falling in some areas. As these disappear, more health systems are struggling to maintain solvency.

Marketing Plan Template

June 27, 2014  |  Template  |  Marketing and Planning Leadership Council


Create a targeted, actionable, and ready-to-present plan for your organization or service line. This tool provides guidance on four key steps of developing a marketing plan.

Marketing and Planning Leadership Council

Product  |  Marketing and Planning Leadership Council


The Marketing and Planning Leadership Council is The Advisory Board Company's membership-based research program for hospital and health system marketers, planners, and business development executives.

Surgical services market trends for 2014

August 11, 2014  |  Resource  |  Service Line Strategy Advisor


Download our ready-to-present slides to learn everything you'll need to know about planning your surgical service line in 2014.

Benefit and brand: Building 'the healthiest community in Florida'

August 05, 2014  |  Blog Post  |  Marketing and Planning Leadership Council


Whether community partnerships promote population health, market to a specific demographic, or streamline bundled payments, creating and fostering these relationships challenges many members.

Oncology market trends for 2014

June 16, 2014  |  Resource  |  Service Line Strategy Advisor


Download our ready-to-present slides to learn everything you'll need to know about planning your oncology service line in 2014.

Cardiovascular market trends for 2014

March 10, 2014  |  Resource  |  Service Line Strategy Advisor


Download our ready-to-present slides to learn everything you'll need to know about planning your cardiovascular service line in 2014.

Women's health market trends for 2014

July 24, 2014  |  Resource  |  Service Line Strategy Advisor


Download our ready-to-present slides to learn everything you'll need to know about planning your women's health service line in 2014.

Orthopedic and spine market trends for 2014

April 16, 2014  |  Resource  |  Service Line Strategy Advisor


Download our ready-to-present slides to learn everything you'll need to know about planning your orthopedic service line in 2014.

Telehealth: Driving Adoption of Virtual Visits

April 22, 2014  |  White Paper  |  Marketing and Planning Leadership Council


Learn which clinical areas are best for virtual visit programs, how to design and invest in a virtual visit service model that meets your needs, maximize your ROI, and more.
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