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Physician Marketing within Marketing and Planning Leadership Council

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Targeting Referring Physicians in Oncology Marketing Efforts

Study  |  Oncology Roundtable


Targeting Referring Physicians in Oncology Marketing Efforts ... Thank you for your interest in: ... Full access to this content is reserved for Oncology Roundtable.

Peer Marketing Experts to Motivate Physicians to Participate in Cancer Program

Best Practice  |  Oncology Roundtable


Meetings to educate physicians on market analysis to encourage participation in marketing to referral base.

How to market urgent care centers to consumers and physicians

October 31, 2011  |  Expert Perspective  |  Marketing and Planning Leadership Council


Educate consumers and physicians on the benefits of an urgent care center.

Developing Guidelines for Marketing Physicians

May 26, 2010  |  On-Demand Webconference  |  Marketing and Planning Leadership Council


This webconference provides guidance on creating consistent and compliant “rules of engagement” for marketing support provided to physician groups.

Partnering with Physicians

Study Chapter  |  Marketing and Planning Leadership Council


From Blueprint for Service Line Transformation.

Physician Liaison Guidelines to Support Liaisons in Marketing Efforts

Best Practice  |  Oncology Roundtable


Annual retreat to ensure referrals by reviewing marketing and public relations, the website and the essentials of physician visits.

Marketing Prioritization Tool

July 08, 2009  |  Decision Guide  |  Marketing and Planning Leadership Council


Create a matrix that plots campaigns relative to each other based on marketability, cost, and fulfillment of user-defined objectives.

Targeting Referring Physicians

Study Chapter  |  Imaging Performance Partnership


From Imaging Marketing Strategy.

What are effective ways for hospitals to communicate with physicians?

August 10, 2010  |  Expert Q&A  |  Marketing and Planning Leadership Council


A compilation of resources on hospitals' communication techniques with physicians.

Physician Marketing for OB and Perinatal Services

November 06, 2007  |  Original Inquiry Brief  |  Marketing and Planning Leadership Council


Explore how administrators should employ specific metrics to measure the efficacy of marketing strategies, rather than rely upon comments and meetings with physicians, to gauge the success of physician marketing in their high-volume obstetric (OB) and perinatal services units.
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