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Physician Marketing within Marketing and Planning Leadership Council

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Targeting Referring Physicians in Oncology Marketing Efforts

Study  |  Oncology Roundtable


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Peer Marketing Experts to Motivate Physicians to Participate in Cancer Program

Best Practice  |  Oncology Roundtable


Meetings to educate physicians on market analysis to encourage participation in marketing to referral base.

How to market urgent care centers to consumers and physicians

October 31, 2011  |  Expert Perspective  |  Marketing and Planning Leadership Council


Educate consumers and physicians on the benefits of an urgent care center.

Developing Guidelines for Marketing Physicians

May 26, 2010  |  On-Demand Webconference  |  Marketing and Planning Leadership Council


This webconference provides guidance on creating consistent and compliant “rules of engagement” for marketing support provided to physician groups.

Partnering with Physicians

Study Chapter  |  Marketing and Planning Leadership Council


From Blueprint for Service Line Transformation.

Targeting Referring Physicians

Study Chapter  |  Imaging Performance Partnership


From Imaging Marketing Strategy.

Physician Liaison Guidelines to Support Liaisons in Marketing Efforts

Best Practice  |  Oncology Roundtable


Annual retreat to ensure referrals by reviewing marketing and public relations, the website and the essentials of physician visits.

Marketing Prioritization Tool

July 08, 2009  |  Decision Guide  |  Marketing and Planning Leadership Council


Create a matrix that plots campaigns relative to each other based on marketability, cost, and fulfillment of user-defined objectives.

Challenge 2 - Physicians

Study Chapter  |  Marketing and Planning Leadership Council


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What are effective ways for hospitals to communicate with physicians?

August 10, 2010  |  Expert Q&A  |  Marketing and Planning Leadership Council


A compilation of resources on hospitals' communication techniques with physicians.
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