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Physician Marketing within Marketing and Planning Leadership Council

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Targeting Referring Physicians in Oncology Marketing Efforts

Study  |  Oncology Roundtable

Targeting Referring Physicians in Oncology Marketing Efforts ... Full access to this content is reserved for Oncology Roundtable members. ... Forgot your password?

Peer Marketing Experts to Motivate Physicians to Participate in Cancer Program

Best Practice  |  Oncology Roundtable

Meetings to educate physicians on market analysis to encourage participation in marketing to referral base.

How to market urgent care centers to consumers and physicians

October 31, 2011  |  Expert Perspective  |  Marketing and Planning Leadership Council

Educate consumers and physicians on the benefits of an urgent care center.

Developing Guidelines for Marketing Physicians

May 26, 2010  |  On-Demand Webconference  |  Marketing and Planning Leadership Council

This webconference provides guidance on creating consistent and compliant “rules of engagement” for marketing support provided to physician groups.

Partnering with Physicians

Study Chapter  |  Marketing and Planning Leadership Council

From Blueprint for Service Line Transformation.

Physician Liaison Guidelines to Support Liaisons in Marketing Efforts

Best Practice  |  Oncology Roundtable

Annual retreat to ensure referrals by reviewing marketing and public relations, the website and the essentials of physician visits.

Targeting Referring Physicians

Study Chapter  |  Imaging Performance Partnership

From Imaging Marketing Strategy.

Marketing Prioritization Tool

July 08, 2009  |  Decision Guide  |  Marketing and Planning Leadership Council

Create a matrix that plots campaigns relative to each other based on marketability, cost, and fulfillment of user-defined objectives.

Date a doc: How Pardee Hospital created an online 'dating' site for patients and physicians

July 28, 2014  |  Blog Post  |  Marketing and Planning Leadership Council

One in ten Americans uses an online dating site or mobile dating app to find love—so why not a doctor? UNC’s Pardee Hospital is using a similar platform to connect patients to their "best match" physician.

Inpatient Market Estimator

February 21, 2012  |  Calculator/Forecaster  |  Health Care Advisory Board

Generate estimates of inpatient volumes for any U.S. zip code or county; useful where access to inpatient market data is limited.
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