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Business Development within Marketing and Planning Leadership Council

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Business Development and Strategic Planning Structures at AMCs

December 04, 2007  |  Original Inquiry Brief  |  Marketing and Planning Leadership Council


Examine the structure and responsibilities of strategic planning and business development offices at academic medical centers (AMCs).

Imperative #2: Develop Multipronged Tactical Approach to Outcomes

Study  |  Marketing and Planning Leadership Council


More ... Imperative #2: Develop Multipronged Tactical Approach to Outcomes ... Full access to this content is reserved for Marketing and Planning Leadership Council ...

Joint Center Alumni Development

Best Practice  |  Marketing and Planning Leadership Council


From Joint Replacement Centers of Excellence.

Developing a Lead Extraction Program

July 20, 2009  |  Original Inquiry Brief  |  Marketing and Planning Leadership Council


Examine the structure and function of lead extraction services at four community hospitals.

Developing a Successful Cardiac Imaging Center

Study Chapter  |  Marketing and Planning Leadership Council


Developing a Successful Cardiac Imaging Center ... Full access to this content is reserved for Marketing and Planning Leadership Council ... Forgot your password?

Developing Next-Generation Employer Partnerships

January 14, 2013  |  Study  |  Marketing and Planning Leadership Council


Learn best practices for engaging employers, positioning against potential disrupters, and expanding partnerships.

Women's Services: Strategic Outlook

January 14, 2013  |  Study  |  Marketing and Planning Leadership Council


Learn how to elevate women’s services and capture growth in a competitive and transitional market place with 8 imperatives for designing and marketing a patient-centered, comprehensive women’s program.

New Business Development Strategic Scoping Discussion Guide

March 25, 2014  |  Decision Guide  |  Marketing and Planning Leadership Council


Many health systems are diversifying their business portfolios to include businesses and services that lie outside of the traditional clinical core businesses of acute and ambulatory care delivery.

New Business Development Project Pre-Mortem Guide

April 07, 2014  |  Resource  |  Marketing and Planning Leadership Council


A pre-mortem review can uncover project risks or weaknesses that, while often correctable in the planning phase, could lead to failure if unaddressed. Download our guide to learn more.

Joint Replacement Centers of Excellence

October 24, 2007  |  Study  |  Marketing and Planning Leadership Council


Capitalize on a growing market by using best practices to establish a leading joint center.
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